Apple has used a price war to roll up sales.
On Friday, June 15, Counterpoint research data showed that Apple’s iPhone returned to the top of the sales list in China in May.
Not only that, Apple’s global sales in April and May rose 15% year-on-year, the strongest performance since the pandemic, and this wave of growth was mainly driven by the recovery of Apple’s sales in its two largest markets, China and the United States.
In addition, in Japan, India and the Middle East, the iPhone also saw double-digit growth.
Counterpoint said Apple’s growth was driven in part by tariff evasion. Ivan Lam, senior analyst at Counterpoint Research, said:
“At present, the performance of the iPhone in the second quarter is very promising, but as in the past, the final rise and fall is still determined by the two markets.”
According to the China Academy of Information and Communications Technology, shipments of foreign-branded mobile phones in the Chinese market edged up to 3.52 million units in April this year from 3.5 million units in the same period last year.
Apple is facing increasingly fierce competition from domestic brands in the Chinese market and has had to cut prices to maintain its competitiveness. In May, a number of Chinese e-commerce platforms offered price reductions of up to 2,530 yuan (about 351 U.S. dollars) for the latest iPhone 16
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