Apple’s AI progress is slow, can Cook stick to the hybrid route to lead the future?

At Apple’s annual developer conference (WWDC25) this year, Apple’s attitude towards artificial intelligence (AI) triggered widespread discussion. As a global tech giant, Apple’s pace in the field of AI is particularly unique. It is not impatient, but insists on its own pace. Some observers have pointed out that Apple’s progress in the field of AI seems to be too slow. In particular, at this WWDC25, Apple did not launch eye-catching new measures for its Apple Intelligence strategy, such as a new version of Siri that is more personalized and powered by artificial intelligence. This has raised doubts about Apple’s AI prospects to some extent. Apple’s AI progress is slow, and Cook’s insistence on the hybrid route can lead the future? Apple’s AI progress is slow, can Cook insist on the hybrid route lead the future? However, another view is that, as one of the most profitable companies in the world, Apple is fully capable of achieving disruptive breakthroughs in the field of AI with its robust software and hardware model and huge cash flow reserves. Although the “concentration” of AI at this WWDC25 is not high, Apple has devoted most of its time to the update of the product software ecosystem, including the new software design interface “Liquid Glass”, macOS, and some small-scale AI function optimization. Apple’s AI progress is slow, can Cook insist on the hybrid route lead the future? Apple’s AI progress is slow, can Cook insist on the hybrid route lead the future? Apple’s AI progress is slow, can Cook stick to the hybrid route lead the future? Apple’s AI progress is slow, can Cook stick to the hybrid route lead the future? At this WWDC25, Apple made a small-scale update around AI functions, which is regarded as a stopgap measure by the outside world. The update content mainly includes real-time translation, Genmoji upgrade, visual intelligence optimization, and some AI-driven application function updates. Apple also released AI news for developers, including integrating AI models such as OpenAI’s ChatGPT into the application development kit Xcode, and releasing the Foundation Models framework, allowing developers to run end-side models locally and offline. Apple’s AI progress is slow, can Cook stick to the hybrid route lead the future? Apple’s AI progress is slow, can Cook adhere to the hybrid route to lead the future? Although Apple has made moves in the AI field, its pace is still relatively conservative compared with competitors such as Google and OpenAI. Some analysts have pointed out that Apple insists on an incremental route, hoping to create a perfect AI experience through “vertical integration” and “combination of soft and hard”. However, in the AI field, the faster, more chaotic and more invasive business characteristics are in sharp contrast to Apple’s traditional strategy. Some analysts worry that Apple may lose its lead in the AI era due to path dependence. Apple’s AI progress is slow, can Cook adhere to the hybrid route to lead the future? Apple’s AI progress is slow, can Cook adhere to the hybrid route to lead the future? Despite this, Apple has not given up its exploration in the field of AI. It is reported that Apple is restructuring the leadership of Siri and plans to launch a new version. Apple may also broaden its territory through acquisition strategies to further strengthen its strength in the field of AI. Faced with fierce competition from competitors and the rapid development of the field of AI, Apple needs to accelerate its pace to avoid being marginalized in the era of AI.